Nederland in Jena
In the run-up to Kulturstadt Weimar 1999, the nearby German city of Jena drew attention to the event through an international series of projects highlighting art and culture in small yet powerful European countries. In 1997, the featured country was the Netherlands, recognized for its openness and tolerance, as well as its strong bourgeois culture and striking reputation in the field of art and design. The festival focused on Dutch literature, music, theater, cabaret, film, architecture, science, and technology: In other words, “culture” in the broadest sense of the word. I developed posters, flyers, and a program brochure for the festival. The image of a white sandwich with sprinkles facing a slice of sourdough bread spread with lard served as a playful reference to fundamental yet surmountable cultural differences between the Netherlands and Germany, with the typeface Quadraat Sans serving as the element connecting the two.