Visual Identity for Designlink
Stichting Designlink (Designlink Foundation) is a Dutch platform for industrial designers. It aims to professionalize and promote “design links” in the industry by organizing matchmaking events with clients, facilitating the exchange of knowledge among designers, supporting research, and introducing design awards such as the GIO Good Industrial Design Award for best product design. The visual identity incorporates an impartial perspective while nodding to Dutch heritage through fresh colors and typefaces such as DTL Nobel (the “Dutch Futura”) with idiosyncratic low descenders and high ascenders. The other typeface used here was FF Eureka, a solid serif font selected for the body texts.